Article Archive Archive d´articles

A Walk through Haley Marketing's Creative Process
Take a lesson from our team and learn how you can develop world-class creative ideas--without breaking the bank.
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What I Learned at Staffing World 2009
Here are 8 of the most important lessons the Haley Marketing team learned at this year's conference.
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Beyond Cold Calls: 10 Ways to Make Hot Contacts
Do you like to get cold calls? Neither do your clients and prospects. But when it comes to getting appointments, what else can you do? Our BIG IDEA this month will show you a different approach--a strategy that we've proven to be more effective at getting appointments, getting to higher level decision makers, and selling higher margin solutions.
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Are you ready for recovery?
The staffing recovery has started... Is your company READY? All signs are pointing to a coming boom for the staffing industry--especially for those firms that are getting prepared now. What does it take to win more job orders in the coming months? Read this months big idea to find out...
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Time to get on the blogging bandwagon?
Wondering if blogging is right for your firm? In this article, you'll find nine specific ways blogging can help you get more clients, attract better candidates, and deepen relationships with the people you serve. You'll also find our 5-step process for getting started.
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Microstaffing: Making big profits from small business
Small businesses represent big potential for selling staffing services. But you're going to need a new approach if you want to succeed in selling to them! In this article, you'll uncover how you can tap the microstaffing market.
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Lessons from the 2009 SI Executive Forum
So how bad is it really? How long will the downturn last? What are the best strategies for survival? And where can staffing firms find opportunity in the months ahead? These are the questions we tried to answer atthis year's Staffing Industry Executive Forum. And here are the answers we heard...
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Branding in a Recession
What's the best way to create a strong brand in a down market? When you're looking to cut costs, what can you really do to differentiate your services? Here are secrets to branding on a budget...
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Get 2009 Off to a Great Start
For some firms, 2009 is going to be really tough. And for others, it's going to be very profitable. So what should you do now to come out ahead? Here are five recommendations...
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What I learned at Staffing World '08
From the workshops to the expo hall to the lobby bar, Staffing World always provides amazing learning experiences… and this year was no exception. So what did I learn? Here are my top 10 take home lessons.
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10 Tips to Optimize Your Staffing Website and Generate More Traffic
"I have a great website--now how do I get people there?" The best website in the world won't do you any good, unless people can find it! This issue of Idea Club offers an introduction to Search Engine Optimization (SEO). You'll discover why SEO is essential for staffing firms and 10 things you can do right now to increase your website's visibility and generate more traffic.
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17 ways to market your services…even if you're short on time and money.
Do have so much to do that you feel like you can't get anything done? Do you keep putting off marketing? You know that consistent marketing is key to your business' success, right? Take a minute to read - you'll be happy you did.
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2007 Marketing Trends in Staffing
What are the hottest marketing trends in staffing this year? In this issue of The Idea Club, you’ll find our “predictions” for the hot marketing trends that can give your firm a significant edge in winning clients and attracting talent.
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220+ Ideas to Fire Up the Troops
In a difficult marketplace—one that frustrates sales and service people—what kinds of things can you do to prevent burnout and keep your staff motivated? Here are more than 220 suggestions for you to select from.
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5 Lessons from Staffing World
At this year's Staffing World conference, we witnessed some invaluable lessons of how staffing firms are using marketing to achieve dramatic improvements in profits. Here are five of the best lessons we learned.
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5 Sales Ideas
Did you know... Companies that invest in marketing during a downturn gain 4.5 times MORE market share? Did you know... This article will show you 5 ideas that are working for other staffing firms?
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Avoiding Collateral Damage: Creating brochures that work
Want to make your brochures more effective? In this issue of the Idea Club, we offer you a few quick thoughts on brochures, and most importantly, a few ideas to make them into a powerful tool that can make sales easier.
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Do e-mail newsletters still work?
Did you know... A newsletter is a simple and effective way to stand out and stay top of mind with clients and candidates? In this article, you'll discover a real life example of the impact an e-newsletter can have on a staffing business.
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Don't Take No for an Answer
If you're committed to maximizing your revenue, don't take "NO" for an answer. Don't let "no time" become an excuse. Make the commitment now to a consistent marketing effort, and develop a game plan for tactics you will execute regardless of how busy you get. To help you get started planning your activities, here's a list of 25 marketing ideas.
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Forget Cold Calls: 10 Ways to Make Hot Contacts
In this month's issue of The Idea Club, we're tackling an issue that is near and dear to the hearts of many companies these days: cold calling. Cold calling is an interesting topic. I've spoken to many business owners who swear they don't believe it's effective, yet what are they doing today? They're increasing the daily contact requirements for their sales and service staff. If you're looking to differentiate your company, and sell higher margin solutions, cold calling is not the answer. What is?
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Harry Potter and the Secrets of Marketing Staffing Services
How did J.K. Rowlings, a poor, single mom struggling to make ends meet become more wealthy than the Queen of England? It took more than a little wizardry! Here's our take on why Harry Potter is so wildly popular… and how these lesson apply to your business!
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How to Dominate Your Market
Kick-start your sales into high gear. Our feature article shares powerful ideas to help you overcome commodity pressures, differentiate your services, and dominate your market. The special Bonus article is about a new technical skills certification standard. This standard is rapidly gaining global acceptance and right now you have an immediate opportunity to use it to gain an advantage in candidate quality in your market.
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How to sell when someone says, "We're not hiring"
Tired of hearing this from your prospects? In this issue of the Idea Club, we tackle one of the toughest challenges you're facing--clients who have no plans to hire. So what can you do to create more opportunities to sell your services?
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Is E-mail Marketing Dead?
Is E-mail Marketing Dead?: Don't tell these staffing firms! What are the average open rates for staffing e-newsletters? And what can you do to use e-mail to find more clients and candidates?
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Low cost marketing ideas - Part 1
This article is the first in a two-part series on low cost marketing. It presents 10 techniques you can use to drive sales without breaking the bank.
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Low cost marketing ideas - Part 2
This article is the second in a two-part series on low cost marketing. It presents 16 more low cost marketing techniques and their best uses.
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Make Your Company the First Call
Crash. Boom. Thud. Hear that sound? It's a problem--a process breaking in your client's offices. They need help, now! When they pick up the phone, who will they call? The last rep who stopped by? Or will it be you?
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Market Tight? Don't Find New Clients, Make Them.
Sales tight? Reps feeling frustrated? Maybe it's time for a change. Driving business in this market takes more than hard work. It requires a better approach to sales and marketing. This article will show you how to get beyond transactional sales tactics and into the process of educational selling, a process that will encourage people to see you as an expert, a problem solver, and someone to whom they want to give their business. It will also give your sales reps new reasons to speak with clients and prospects every month.
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Marketing in a Disaster
What to do when the unexpected strikes Don’t laugh, but on October 12, Buffalo, NY got too much snow. We lost power for almost a full week… and in the process found some great lessons that can help your firm.
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Marketing lessons from the Dojang
On August 27th I tested for my Black Belt in Tae Kwon Do. It was an incredible experience that taught me a lot of valuable lessons…for marketing staffing services! Be sure to check out this article for great ideas and a few pictures from my Black Belt test
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Marketing ROI
This article will show you how to ensure you're getting the best results from your direct mail, e-mail, advertising, website, and client retention campaigns.
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More Candidates. Less Cost.
Recruiting has once again taken center stage as the biggest issue for most of our clients. But unlike the late 90’s, when your recruiting options were limited, there are now more low cost and no cost tools at your disposal to win the war for talent.
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More sales, higher margins, and plentiful candidates
More sales, higher margins Plan your way to success If you’re serious about increasing sales, improving your margins and filling more orders, this article will show how the right plan can make a BIG impact on your results next year.
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Natural Market Extensions
When I was asked to write this article, I thought it would be an easy task. My mission seemed straightforward: write 600 words outlining practical strategies for growing a business through "natural" market extensions. How hard could it be? There are so many ways to extend a business: geographic expansion, market expansion, product line extension, unbundling services, etc. All I had to do was make a few profitable recommendations. And that's where I ran into trouble. As I researched the topic, I quickly came to the conclusion that there's no such thing as a natural market extension. Changing your business in any way is a difficult and risky proposition. Make the wrong choices and not only do you doom the extension to failure, but you might even cause permanent damage to your core business.
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Persistence Over Pressure
What’s the most effective way to sell staffing? Cold call? Network? In this article, you’ll find one of the most powerful techniques for differentiating your services, reaching higher- level decision makers, and selling higher margin solutions.
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Preparing for Uncertainty
Will 2004 be a banner year for employment or a modest recovery? Better question--who cares? Either way, it can be a great year for you!
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Recruitment Marketing Ideas
Where can you find more qualified candidates? Here are four strategies and more than 45 ideas you can use.
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Sales & Marketing: Striking a Balance to Strike it Rich
Imagine doubling the effectiveness of your sales efforts. Imagine getting eight times the response to your marketing. Here's how...
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SEO & SEM: The Wild West of Marketing
Over the past 60 days, we’ve been doing quite a bit of test marketing with a firm that specializes in search engine marketing. It’s been quite a learning experience for us, and today, I’d like to share some of what we’ve learned with you.
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Six Ways to Increase Margins
Want to increase your mark-ups and sell more high margin solutions? This article will show you six ways to do it. next year.
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Staffing, War, and the Next New Economy
Regardless of the direction the economy takes, there are things you can--and should--do now. Actions to drive short-term sales and plan for long-run success.
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Surviving the 2008 Recession
In September 2006, we wrote this article about how staffing firms can thrive in a recession. While we were a little ahead of the curve on the economy, now's the time to take a second look at these 10 strategies...
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The Biggest Mistake Staffing Companies Make
Are you making this mistake? Most staffing firms are. Find out what the mistake is--and the 5 ways you can avoid it (and give your company a huge advantage!)
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The Idea Club: 50 reasons to visit 50 clients
Over the past couple of months, we've been hearing more than a little frustration from staffing sales professionals who are tired of hearing "we're not using staffing services." While rejection is always part of sales, the past year has been particularly challenging. Well, today I'd like to share a few ideas to help motivate and inspire your team.
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The Idea Club: A Quick Idea to Increase Sales...Right Now!
Q: Where is the best place to increase sales...right now? A: With your existing customers! As you know it’s much easier to get business from an existing customer than a prospect. Today I’d like to share a few quick ideas that can really boost sales. Click the link below for 5 quick ideas to increase sales with your existing clients.
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The Idea Club: Beat the Competition
Sales less than you'd like? Let's do something about it! Here's an idea to differentiate yourself from the competition and gain a real edge in your market. Click the link below for more details.
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The Idea Club: Don't let the slowdown effect you!
Xerox announces layoffs. The NASDAQ hits 52 week lows. You've actually got more candidates than job orders! What do these things mean? An economic slowdown? No, they mean new opportunities--if you plan well! At Haley Marketing, we're hearing from clients across the United States about the impact of our economic slowdown. With the right strategies this may be an ideal time to strengthen your business. The link below will take you to an article with 7 strategies to ensure your success in the coming months.
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The Idea Club: Finding Tomorrow's A Clients
Who are your "A" clients? Want to find more of them...without spending any money? If so, please click the link below for this month's issue of The Idea Club. Discover an easy process for identifying the "rising stars" in your market, and learn how you can virtually eliminate cold calls by focusing on more profitable sales activities.
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The Idea Club: Getting to Decision Makers
Tired of playing the commodity game? Want to be seen as a value-added supplier? The secret is to get to the people who have the problems you can solve--the decision makers. If you're interested in ideas to help your sales people get to decision makers, please click the link below. This link will take you to an article with a few ideas on how to reach decision makers, and what to do to ensure your success once you get there.
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The Idea Club: How to Sell Value, NOW!
While the economy is certainly on the mend, too many companies are still laying people off and bleeding cash. If you're tired of slugging it out with the price cutters, check out this month's Idea Club for a few great ideas to help you increase sales by focusing on the real value of your services.
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The Idea Club: It's a Numbers Game
What's the difference between a good marketing result and a GREAT marketing result? It's all in the numbers! Today's feature article will let you in on the one secret that has made our clients most successful over the years, and it will show you a few easy things you can do to double or triple your marketing response!
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The Idea Club: Making Direct Mail Work
Bioterrorism is having a definite impact on direct mail marketing. Will it mean the end of direct mail? Probably not, but there are many things you can do (and several you must not do) to ensure the effectiveness of your marketing.
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The Idea Club: Sales Slow? Time to Recruit
What are your competitors doing right now? Most likely, cold calling. And cold calling. And cold calling. Don't be a follower! There are more effective ways to increase sales. Click the link below for a great idea for using your recruiting talents to discover new sales opportunities--without burning out sales reps or annoying customers. Remember, at the end of the day, it's the sheep who get sheared!
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The Idea Club: Selling in a Recession
This issue of the Idea Club offers a mountain of useful ideas (and a few off the wall concepts) to get your sales going right now...and it will help you prepare for a fast recovery in 2002!
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The Idea Club: Selling in a Recession - Part 2
As promised, here are 11 more ideas to help you get sales going--right now!
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The Idea Club: Your Price is Too High!
You've heard it before. "Your price is too high." Now, with the market slowing down, you're probably going to hear it even more. If you'd like a few ideas to maintain your margins, please click the link below. It will take you to an article with several excellent strategies for selling value.
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The Weakest Link
The Weakest Link Why do so many staffing firms shoot themselves in the foot? These are great companies. They have great people and provide great service. Yet, they allow themselves to suffer from one or more of the industry's "weakest links" that severely limit their ability to grow. What are these weakest links…and how can you prevent them at your firm?
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Website Marketing Ideas: Techniques to drive more traffic…
A great website isn't great if no one uses it. To make the most of your website investment, use these ideas to get more clients and candidates to visit.
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Website ROI: Turning your site into a sales and recruiting engine
Does your website help you get more appointments? Does it lower your recruiting costs? This month's feature article will show you what other staffing firms are doing to maximize the return on their websites.
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What's Your Offer? Mastering the art of getting prospects to respond
Ron Popeil knows it. Tony Robbins knows it. And so do the people who make Ginsu knives. What do they know? They've mastered the art (and science) of getting people to respond.

Unfortunately, when it comes to staffing, most business owners ignore the most basic rules of direct marketing. They create terrific service organizations, but they never bother to create compelling reasons for prospects to call. (PS: "Our service is better" is not a compelling reason to switch vendors). What is a compelling reason?
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Why do I need a website?
Why Do I Need a Website? Seems like an obvious question, doesn't it? But this is something we were recently asked. And it got us thinking, why does a staffing firm really need a website? If you're looking for some important answers--and a list of ways you can use your website to generate more sales and reduce expenses--read on...
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Your Price is too High! Strategies for overcoming the price objection
Pricing pressures in the staffing industry are greater than ever. So what do you do, give in and cut margins? Here are our ideas on what you can do to keep price from ever becoming an issue.
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