Marketing Tips & Tactics
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In a market crowded with staffing companies vying for attention, how can you insure that when the customer picks up the phone to call for staffing assistance, it is your company's name that will be foremost in his mind? One way to move you towards that goal is to create a USP. This article will help get you started... |
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The following article offers five marketing ideas with action and implementation plans. These ideas will cost you virtually nothing to execute and provide ways to produce effective marketing that can increase your revenues and profits. |
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Branding is all about developing unique products and services for a specific market in the minds of the consumer. This article will help you create a unique brand identity and put an end to price competition. |
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In marketing, there are no magic bullets. But, successful marketing initiations aren’t difficult – they just require doing the right things with patience and persistence. Here are some keys to follow to achieve the results you're looking for. |
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Unfortunately, when it comes to staffing, most business owners ignore the most basic rules of direct marketing. They create terrific service organizations, but they never bother to create compelling reasons for prospects to call. This article will help you create irresitible offers that get prospects to respond. |
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Here's a list of ways to get your message noticed. Stop being overlooked. Start grabbing attention and winning business! |
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Are brochures a necessary investment? Seems like an obvious question, doesn't it? After all, nearly every company has some sort of brochure, so they must be beneficial...right? Well, too often the answer is "no." Too many brochures aren't worth much more than the paper they're printed on. They do little to educate prospects, build credibility, or advance sales efforts. And when poorly designed, a brochure can actually do more to kill a sale than close one. Want to make your brochures more effective? Here are a few quick thoughts on brochures, and most importantly, a few ideas to make them into a powerful tool that can make sales easier. |
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No doubt, you're going to be busy this year…and highly successful. The phones will ring, more job orders will come in—and then BAM, all of a sudden, it happens. Seemingly in an instant, there's no time. No time for prospecting. No time to reconnect with old clients. No time to market. If you're committed to maximizing your revenue in 2004 (and beyond), don't take "NO" for an answer. Don't let "no time" become an excuse. Make the commitment now to a consistent marketing effort, and develop a game plan for tactics you will execute regardless of how busy you get. To help you get started planning your activities, here's a list of 25 tips and suggestions to maximize your revenue. |
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How to Make Your Staffing Company Stand Out, Stay Top-of-Mind and Win More Business
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Is your staffing company the biggest? The cheapest? The only one providing the services you offer? No? Then why do customers choose your staffing service over the competition? And more importantly, how will you ensure they keep choosing you? If the key to your success is providing terrific service, that's commendable, but you're not alone. In today's market, a staffing company won't survive long without great service--it's the minimum cost of doing business. But service is no longer the differentiating factor it once was. In a super-competitive industry like staffing, standing apart from the competition isn't easy. But it can be done… |
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This article is the first in a two-part series on low cost marketing. It presents 10 techniques you can use to drive sales without breaking the bank. |
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This article is the second in a two-part series on low cost marketing. It presents 16 more low cost marketing techniques and their best uses. |
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Marketing Essentials
Discover the core concepts that provide the foundation of our services…and effective marketing.
Strategic Marketing
Great marketing is more than pretty pictures and clever tag lines. Great marketing starts with a great strategy. These articles will help you craft a winning plan for your business.
Tips & Tactics
Looking for a little creative inspiration? Maybe a few low cost marketing ideas? You'll find them here!