Marketing Essentials
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Marketers say it costs six times more to win a new client than it does to keep an existing one. What they fail to mention is the cost of losing a customer. This article offers 15 ways to keep customers and maximize value. |
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To win business, you must somehow differentiate yourself from the competition. You have to get the attention of decision makers, demonstrate the value you can offer, and develop trust in your ability to deliver. Permission marketing offers a powerful means to accomplish these goals. |
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Relationship Marketing expands on traditional marketing principles. It seeks to create new value for customers and then shares the value between consumers and producers. This article offers the 11c's of building a Relationship Marketing campaign focused on your customers. |
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How do marketers get people to respond? And why do some marketing efforts produce terrific results while others fail to generate a single lead? While there is no one right answer, here are 19 guidelines to help ensure your success in your marketing efforts. |
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How can you take advantage of e-mail marketing? Here are some of the ways staffing companies currently use e-mail in their marketing efforts... |
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When do your salespeople give up on a prospect? Recent studies indicate that 50% stop trying after the first call. That percentage increases to 65% after the second call and to 80% after the third call. A whopping 90% of all
salespeople throw in the towel after four calls. Now here is the real difficulty with these percentages: professional relationships don't normally begin to grow until you've communicated at least six times with a potential customer. In many instances, prospects decide to talk to you only after 10 or even 12 contacts have taken place. So what can you do? |
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Marketing Essentials
Discover the core concepts that provide the foundation of our services…and effective marketing.
Strategic Marketing
Great marketing is more than pretty pictures and clever tag lines. Great marketing starts with a great strategy. These articles will help you craft a winning plan for your business.
Tips & Tactics
Looking for a little creative inspiration? Maybe a few low cost marketing ideas? You'll find them here!